Micromax's new Yu brand of Cyanogen OS-based smartphones was unveiled on Thursday with the launch of Yu Yureka.
The smartphone, priced at Rs. 8,999, will go up for registrations via
Amazon on Friday (2pm IST), and it will start shipping in the second
week of January.
Early adopters will get a leather back cover
worth Rs. 999 free. Notably, the company is also touting "free
replacement or repair" at the user's doorstep. The Yu Yureka (AO5510)
smartphone runs on a custom-build of Cyanogen OS, Cyanogen OS 11, what
Rahul Sharma, co-founder of Micromax,
calls the "temple of customisation" and "Android on steroids", boasting
of the "thousands of features over and above stock Android."
Micromax's
Yu Yureka smartphone features dual-SIM support, with slots for
Micro-SIM cards (4G+3G). It bears a 5.5-inch HD (720x1280 pixels) IPS
display with a pixel density of 267ppi and Gorilla Glass 3 protection.
The smartphone notably also features Cat. 4 4G LTE connectivity with up
to 150Mbps download speeds and 50Mbps upload speeds, apart from Band 40
and Band 3 support.
It runs on a 64-bit 1.5GHz octa-core
Snapdragon 615 SoC (MSM8939), coupled with Adreno 405 GPU and 2GB of
RAM. The Yu Yureka bears a 13-megapixel Sony Exmor CMOS sensor rear
autofocus camera with an f/2.2 aperture and flash. A front-facing
5-megapixel fixed-focus camera is also onboard.
The Yureka comes
with 16GB of inbuilt storage expandable via microSD card (up to 32GB),
and sports a 2500mAh Li-Po battery claiming talk time up to 8 hours,
standby time up to 310 hours, video playback time of up to six hours,
and gaming up to 4 hours.
The Yu Yureka measures 154.8x78x8.8mm.
Connectivity options include Bluetooth 4.0, Micro-USB, Wi-Fi 802.11
b/g/n, GPS, and a 3.5mm audio jack. Onboard sensors include an
accelerometer, proximity sensor, ambient light sensor, and gyroscope.
The Cyanogen OS 11 build is based on Android 4.4.4 KitKat, and an Android 5.0 Lollipop-based build is promised.
Co-founders of Cyanogen Inc,
Kirt McMaster and Steve Kondik, appeared at the event via webcast, and
spoke about their early motivation for creating CyanogenMod, wanting to
"modify and change Android" to create a mobile platform with the
features "they wanted to see" on the open source operating system.
McMaster
said there was a "level of stagnation in the smartphone market ever
since Steve Jobs unveiled the iPhone, where the predominant mobile
paradigm was to swipe, tap, and open an app." He explained how Cyanogen
set out to defeat that paradigm. He added that the partnership will see
the company bring a number of global and local services to Cyanogen in
India, which he described as the the fastest growing smartphone market
in the world, "There's a battle being fought in India, and Cyanogen+Yu,
we intend to win that battle."
Other Cyanogen executives present
at the event spoke of the 'personalisation, security, performance' of
Cyanogen OS. Starting with customisations, Cyanogen stressed that Yu
users will be able to modify icons, fonts, boot screen animation, taps,
and more via the Themes app that will debut on the smartphone. Two free custom Yu themes will be available at launch.
As for privacy, Cyanogen said users will be able to edit and customise
permissions of each app, apart from use features like Find & Wipe
device, device encryption, Pin Scramble, Blacklist for spam callers, and a Protected Apps section.
Speaking
about performance, Cyanogen executives detailed the camera and gallery
apps of Cyanogen OS 11, and said that the current slow mo functionality
at @60fps will be boosted to 120fps soon. The company also detailed that
the highly-anticipated third-party Android continuity feature, NextBit Baton,
which allows for backup and cloud synchronisation of logins, apart from
app data and settings, will debut on the Yu Yureka. The NextBit Baton
Pass feature lets users continue their work on another device. The
AudioFX app's 24-bit high-res lossless audio was also emphasised.
Interestingly,
Sharma clarified that the Yureka phone will feature an unlockable
bootloader, kernel source, and full Android build tree. As for power
users, Micromax claims warranty will not be voided on rooting the
smartphone. Commenting on the feature, Sharma said, "You are the master,
you control your destiny, you create the software, we'll put it on your
devices."
Yu Yureka detailed specifications
General
Alternate names
|
AO5510
|
Release date
|
December 2014
|
Form factor
|
Touchscreen
|
Dimensions (mm)
|
154.80 x 78.00 x 8.80
|
Battery capacity (mAh)
|
2500
|
Removable battery
|
Yes
|
Colours
|
Moonstone Grey
|
SAR value
|
NA
|
Display
Screen size (inches)
|
5.50
|
Touchscreen
|
Yes
|
Touchscreen type
|
Capacitive
|
Resolution
|
720x1280 pixels
|
Pixels per inch (PPI)
|
267
|
Colours
|
16.7M
|
Hardware
Processor
|
1.5GHz octa-core
|
Processor make
|
Qualcomm Snapdragon 615
|
RAM
|
2GB
|
Internal storage
|
16GB
|
Expandable storage
|
Yes
|
Expandable storage type
|
microSD
|
Expandable storage up to (GB)
|
32
|
Camera
Rear camera
|
13-megapixel
|
|
|
Flash
|
Yes
|
Front camera
|
5-megapixel
|
|
|
Software
Operating System
|
Cyanogen OS 11
|
Java support
|
Yes
|
Browser supports Flash
|
Yes
|
Connectivity
Wi-Fi
|
Yes
|
Wi-Fi standards supported
|
802.11 b/ g/ n
|
GPS
|
Yes
|
Bluetooth
|
Yes, v 4.00
|
NFC
|
No
|
Infrared
|
No
|
DLNA
|
No
|
Wi-Fi Direct
|
No
|
MHL Out
|
No
|
HDMI
|
No
|
Headphones
|
3.5mm
|
FM
|
Yes
|
USB
|
Micro-USB
|
Charging via Micro-USB
|
Yes
|
Proprietary charging connector
|
No
|
Proprietary data connector
|
No
|
Number of SIMs
|
2
|
SIM 1
|
|
SIM Type
|
Micro-SIM
|
GSM/ CDMA
|
GSM
|
3G
|
Yes
|
SIM 2
|
|
SIM Type
|
Micro-SIM
|
GSM/ CDMA
|
GSM
|
3G
|
Yes
|
Sensors
Compass/ Magnetometer
|
No
|
Proximity sensor
|
Yes
|
Accelerometer
|
Yes
|
Ambient light sensor
|
Yes
|
Gyroscope
|
Yes
|
Barometer
|
No
|
Temperature sensor
|
No
|